About Us


“My vision to have every girl and women enjoy pearls, Jewels of the Sea.”
-Christina Toh, founder

 

 

About Us

Shinju Pearls creates jewellery of understated elegance that is meant to be worn everyday, from day into evening, from blue jeans to black tie and everything in between.

Versatile  jewellery design with a special twist, nature inspired, classically informed, timeless, yet modernized to complement today’s women.

Embracing jewellery as a work of art, inspirations come from daily surroundings – it might be colour combination, animal kingdom, floral elegance and even creepy crawlies, each piece is handmade using beautiful pearls and semi-precious gemstones.

History

An enduring small and medium enterprise (SME) success story, Shinju Pearls first began in 2004 when former property executive Christina Toh ventured into jewellery design almost by accident. She had always loved beautiful jewellery, and after helping her sister sell antiques at Mont Kiara’s weekly market, started to experiment with creating graceful and unique creations with semi-precious stones and pearls. The market was ready – fashionistas, homemakers, working women and jewellery fans of all ages fell in love with her designs from the get-go.

Christina’s creative kicked off by experimenting with designs involving beaded semi-precious jewellery. From that point, she traversed the learning curve at an exponential rate, ever improving, ever learning and making new strides each day.

In 2006, Christina took the plunge to venture into a constant presence. Shinju Pearls reached its first milestone that year, establishing itself in Kuala Lumpur’s Golden Triangle, at Lot 10 shopping centre. In the same year, Christina and her younger sister Diana teamed up together to embark upon an organic expansion plan for the business and the brand.

Together, both sisters ran operations and retail sides while spearheading conceptual and design efforts for each new jewellery collection, putting valuable input on every detail and in every item produced. New collections are launched every two months, ensuring faithful clientele who return time and again. While Christina originally pulled her design ideas and themes out of thin air, she pays more attention these days to prevailing trends of today to help forecast tastes in the future before designing to accommodate the wide range of tastes across different markets.

Shinju Pearls began to expand its physical retail presence in 2009, with the opening of their second boutique in Great Eastern Mall, Jalan Ampang.  To date, Shinju Pearls boutiques are located in Lot 10, Great Eastern Mall and Pavilion Shopping Centre. Shinju Pearls also has standalone counters in Isetan@KLCC and Isetan@Mid Valley Gardens. Each store has its unique concept and is stocked with a carefully customized product mix, all endorsed with certificates of authenticity, in order to successfully capture a wide cache of new customer and returning clients.

 

 


About Us

Shinju Pearls creates jewellery of understated elegance that is meant to be worn everyday, from day into evening, from blue jeans to black tie and everything in between.

Versatile jewellery design with a special twist, nature inspired, classically informed, timeless, yet modernized to complement to… [read more]

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